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| | To promote a product or service, leading to sales of that product or service. |
| | To increase awareness of a product, service or brand. |
| | To create feelings of goodwill towards a product, service, or brand. |
| | To align a product, service, or brand with the values of your company, product, service, solution, or brand |
| | To help position or reposition a product, service, or brand. |
| | To gain the PR and presentation benefits of sponsoring a free publication dedicated to helping support your product, service, solution, or brand. |
| | To gain potential tax benefits (marketing expense deductions) as well as PR benefits. |
| | To provide for a resource that could help your company’s own employees or that could be customized as a benefit for your company’s own employees. |
| | To counter a perceived competitive strength of a competitor. |
| | To be able to tell a detailed and complete story about a product, service, solution, or brand. |
| | To keep a product, service, solution, or brand in front of prospective buyers, influencers, and press on a daily, weekly, and monthly basis. |
| | To have an independent resource available looking into these issues, with kindness directed towards a product, service, solution, or brand. |
| | To gain early insight into new problems and concerns of customers, as input into a product planning and opportunity analysis process (think of it as an ongoing market research and focus group). |
| | To provide a rapid-response market research vehicle through PowerBoards, polls, directed response, and dedicated mailings. Recent PalmPower polls have recruited over 1,000 responses in less than 48 hours and our recent open question asking for new Palm features resulted in 50+ well-considered customer essays in less than 24 hours – providing a virtual road-map to customer needs and competitive strategy. |
| | To reach people globally, outside of the United States without additional marketing costs, and derive any or all of the benefits shown above. |
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