As we all know, a magazine is a form of a periodical. It differs from a newspaper in that most newspapers are issued daily on pulp paper and have relatively large, unbound pages. Magazines have generally been published on higher quality, finer paper, with smaller, saddle-stitch bound pages, and at periodic intervals longer than a day (usually weekly, monthly, or quarterly). While newspapers generally focus on the latest local, national, or worldwide news, magazines are often exclusively focused on material of special interest to particular audiences.
History traces the very first periodicals to the 1660s, in England and Germany. In 1741, Ben Franklin and Andrew Bradford introduced the first modern American periodicals in Philadelphia, Pennsylvania. Interestingly, that’s less than 50 miles from where we at ZATZ are kicking off the biggest transformation the magazine publishing world has seen in nearly 260 years.
In fact, magazines have changed very little since Franklin’s day. While the manufacturing methods for paper production, printing, inks, and imagery have certainly improved, readers of Franklin’s General Magazine and Historical Chronicle would be quite at home reading Fortune or Business Week.
The magazine market at a glance
The ZATZ publishing model offers a compelling substitute solution for traditional printed magazines. Using ZENPRESS, we have much lower production cost advantages compared to printed magazines. Our solution presents a tremendous opportunity. Here are a some key facts:
- There are approximately 20,000 printed magazines in North America (double that for worldwide);
- Domestic ad revenues from the top 300 magazines exceed $27B;
- Worldwide, the entire market for magazines exceeded $352B in 2002;
- Revenues from the trade press exceeded $34.2B in 2002;
- Total readership has been flat since 1990 while ad revenues are growing at approximately 8.25% per year;
- Advertisers are now paying nearly double what they were ten years ago to reach the same number of readers.
Conclusion: there is a huge demand for quality advertising, yet traditional print advertisers are offering less for an ever-increasingly higher cost.
ZATZ magazine elements
Every ZATZ magazine contains certain common elements, provided through the power of ZENPRESS technology.
Magazine home page
The magazine’s home page is the equivalent to a print magazine’s cover page, with additional resources including polls, quick links, bulletins, news summaries, and more. [Example]
Articles
Articles are generated in ZENPRESS in a paginated form for easy reading, an EasyPrint version, and a version specifically formatted for handheld and wireless devices. [Example]
Table of contents
Each issue has a table of contents page that provides a summary of the articles in the issue. The table of contents for a given issue is also the cover page when it becomes a back issue. [Example]
Daily news center
Each magazine has an expert news editor who reports on industry happenings each and every day on our daily news pages. News is also available in a handheld format. [Example]
Ad management
Each issue, main page, and article page can support advertising. ZATZ provides click-track analysis for ads.
Syndicated content
ZENPRESS generates headlines and article titles in XML, RSS, plain text, HTML, and JavaScript format for use by other Web sites around the world, a great promotional tool.
Handheld editions
Each ZATZ publication is also scaled for both PC-based Web browsing and optimized for reading on handheld devices.
Back issues
Every issue of the magazine is always online and always available, making our publications into enormous repositories of helpful content and reducing support loads for our partners. [Example]
Masthead page
Each issue gets a credits & trademarks page. Every author gets an author page on the ZATZ site, with a complete cross-listing of all articles by that author. [Example]
Supporting resources
In addition to magazine editorial, most ZATZ magazines provide a large variety of additional resources for readers:
- Complete search engine for instant access to answers.
- PowerBoards add community, and with Polls, provide an unprecedented level of market research support.
- Weekly tip mailings provide added value to readers and remind them of the magazines and available solutions.
- Headlines cross-fertilize other magazines.
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