ZATZ and ACT! partner to deliver critical technical and product information to increase user and reader productivity
PRINCETON, NJ., May 16 /ZATZ Newswire/ -- ZATZ Publishing, a leading publisher of special-interest online magazines and e-books for technical consumers and IT professionals today announced a partnership with the ACT! divison of Best Software to promote the benefits of contact management as well as technical information on Outlook and Palm to both companys’ growing user bases of individuals looking to be more productive with the software packages, e-mail, and devices they use and rely on to manage their day and business relationships.
Through this partnership, both companies will jointly provide marketing resources, technical information, and editorial content to each other’s readers and customers via each organization’s opt-in electronic newsletters. ZATZ will provide editorial coverage and technical tips about ACT! to readers of its magazines, including OutlookPower and PalmPower. ACT! will provide exclusive technical information and tips and tricks to ZATZ’s large audience of readers. ACT! will also reprint certain ZATZ content and make that content available to ACT! customers to increase their broader understanding of ACT!’s use with the popular Outlook email package and Palm OS handhelds.
“ACT! has long been a leader in the contact management market,” said ZATZ Publishing Vice President Denise Amrich. “With their introduction of ACT! for Palm and far better Outlook support in ACT! 6.0, this partnership will enable us to bring far more in-depth technical information to our readers than ever before.”
ZATZ and ACT! have already collaborated on previous joint marketing projects. “ZATZ produces some excellent publications that focus on making the most of applications our ACT! users integrate with every day,” said Beth Nagengast, ACT! vice president of product marketing. “The ZATZ editorial team is able to take complex technical and usage information and communicate that information very clearly and effectively. This partnership will provide our customers with exceptional editorial support in these important areas.”
"The ZATZ editorial team is able to take complex technical and usage information and communicate that information very clearly and effectively."
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ZATZ and ACT! look forward to building upon their success as computer users and business people increasingly rely on a deeper understanding of contact management software, electronic mail, and handheld computers. A recent ZATZ Research study showed that nearly 85% of those surveyed used Outlook for email and more than half of those same people also used handheld computers like Palm OS devices.
About ZATZ Publishing
ZATZ Publishing is a leading publisher of special-interest online magazines and e-books for technical consumers and IT professionals. ZATZ publishes popular magazines, including OutlookPower Magazine, PalmPower Magazine, DominoPower Magazine, and PalmPower Magazine's Enterprise Edition (funded by Palm). Together, these publications have nearly one million readers and are the leading monthly magazines in their markets. ZATZ is also a leading publisher of electronic technical books, with twelve e-books on the market and more arriving every month. To make the ZATZ Publishing process work, ZATZ developed ZENPRESS, a patent-pending software technology for Internet magazine production. For more information, please visit the ZATZ Web site at http://www.ZATZ.com or call (732) 422-6990.
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