What challenges are you facing?
ZATZ Publishing Services can help you solve some of your most challenging marketing problems. Have you ever needed answers to these questions:
- How do I explain my company's powerful capabilities to prospects in new markets?
- How can I increase goodwill and learn more about prospective opportunities?
- How can I reduce my technical support load without sacrificing quality?
- How can I support a growing third-party software and hardware program?
Problem solved: market penetration
When you’re moving your business into new markets, especially higher-ticket markets like the enterprise, your customers need powerful information.
Our job, when we create a custom magazine, is to inspire your prospects; to show them, using examples they can viscerally identify with, exactly how your solutions can help their business, solve their problems, save them money, and make them shine.
Articles in your own ZATZ Custom Magazine make it much easier for your prospects to get a real, hands-on, understanding of the benefits of your products and services. These articles go a long way to drive influencers to recommend your solutions and decision makers to approve their purchase.
From success stories to in-depth analysis, to detailed discussion of tools and resources, we provide a powerful "credibility resource" for your sales & marketing teams, as well as your partners.
"We provide a powerful credibility resource."
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Problem solved: market analysis & goodwill
If you’ve ever wanted to really understand a prospective opportunity area, a ZATZ publication will help. Through online polling and special questions asked on our PowerBoards, we can help develop an understanding similar to that of focus groups, but on a global scale, and very, very quickly.
Sponsoring a ZATZ publication helps you not only build awareness, it can help you build goodwill as well. You can tune your message to your prospects and customers (and other constituents), and reinforce your support of their needs, creating and sustaining relationships with customers and prospects.
"ZATZ magazines can help you understand the needs of new customer groups."
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Problem solved: technical support cost reduced
ZATZ publications have been long known as deep resources of information for active consumers. As each issue goes online, more and more high-quality edited content from the best experts in the field becomes available to anyone with a Web browser.
We have often been told that our magazines are strategic resources used by technical support departments. Rather than spending an hour on the phone with a customer, a simple email from a support staffer pointing to one or more of our articles solves the problem in-depth.
Articles containing answers to the top support questions are also among our most popular, both for readers and support teams.
 If you're trying to explain broad or complex topics, nothing beats a ZATZ Solutions Guide. Each guide takes a specific, tangible topic (like the uses of handheld computers in medicine) and provides a complete series of well-written articles. Ranging from success stories to hands-on tips and detailed reviews, ZATZ Solutions Guides are distributed both in The ZATZ Online Store and through Amazon.com. Contact us if you'd like us to write one for you.
Coming soon: Specialty printed books. Want to publish all your white papers in a bound, printed book? We may be able to help.
Problem solved: resources for your business partners
You need a low-cost way to add more software to your library, and add key software needed for certain opportunities. Your developers need access to technical information, marketing support, and business guidance. A ZATZ Custom Magazine can accomplish all three, and help developers support each other on our PowerBoards and even sell their products (with immediate download) in The ZATZ Online Store.
 Years before co-founding ZATZ, our own Editor-in-Chief David Gewirtz ran a highly successful developer program for a new architecture computer. Later, he formed his own independent software vendor. Because of this experience, he has ideal insight into what’s needed to make a developer program (and the developers themselves) successful.
We can help you meet the critical needs of your business partners and developers. The ZATZ team really "gets it" and gets it done.
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